The Home Of Flavours
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The Home Of Flavours
Order before 4:30pm for same-day dispatch
Walk into any vape shop or browse any online store and you’ll quickly notice that e-liquids come with a ratio printed on the label something like 50/50, 70/30, or Max VG. If you’re new to vaping, these numbers can feel like an afterthought. If you’ve been vaping a while, you might have chosen a ratio without fully understanding why it matters.
The truth is, VG/PG ratio is one of the most important factors in how your vape performs, how the flavour comes through, and how satisfying the nicotine hit feels. And crucially, the right ratio for nic salts is very different from the right ratio for shortfills. Getting it wrong can mean a harsh throat, weak flavour, a flooded coil, or a vape that just doesn’t feel right.
This guide clears it all up.
Before getting into ratios, it helps to understand what each ingredient brings to the table.
Vegetable Glycerin (VG) is a thick, naturally sweet liquid derived from plant oils. It’s responsible for the dense vapour clouds you see when people exhale. High VG liquids are smooth on the throat, which makes them pleasant for longer vaping sessions. The downside is that VG is viscous — it’s a thicker liquid — which means it doesn’t wick as efficiently in certain devices and can struggle to produce strong flavour on its own.
Propylene Glycol (PG) is a thinner, odourless liquid that carries flavour exceptionally well and produces that characteristic throat hit that many former smokers find satisfying. It’s far less viscous than VG, so it flows easily through coils and wicks. However, at high concentrations, PG can feel quite harsh, and a small percentage of people are sensitive to it.
Every e-liquid is a blend of these two, and the ratio determines the overall character of your vape experience.
Here’s a quick reference for the most common ratios and what they’re typically used for:
Nic salts are a specific form of nicotine that closely mimics the nicotine found in natural tobacco leaves. They’re chemically smoother than freebase nicotine, which means they can be vaped at higher strengths — typically 10mg or 20mg — without the aggressive throat hit that would make freebase nicotine at those strengths unbearable.
Because of how nic salts are designed to be used, they almost always come in a 50/50 ratio, and there are very good reasons for that.
Nic salt e-liquids are formulated for lower-powered, mouth-to-lung devices pod kits, pen-style vapes, and starter kits. These devices have small coils with tight wicking ports. A high-VG liquid is simply too thick to be drawn through efficiently, which leads to dry hits, burnt coils, and a poor experience.
The 50/50 ratio solves this by keeping the liquid thin enough to flow freely through compact coil systems. It also works hand in hand with the higher nicotine strengths typical of nic salts at 20mg, you don’t need massive vapour production to feel satisfied. A smaller, denser draw from a 50/50 liquid delivers nicotine quickly and efficiently, which is exactly what nic salts are designed to do.
Using a high-VG liquid in a pod device with nic salts is one of the most common mistakes newer vapers make. The coil can’t handle the thick liquid, the wicking suffers, and the device either produces weak vapour or burns out faster than it should.
Best VG/PG ratio for nic salts: 50/50
Shortfills sit at the other end of the spectrum. These are larger-format, nicotine-free e-liquids (typically 100ml) designed for use in sub-ohm tanks and direct-to-lung devices that run at higher wattages. The vaping experience here is very different — big clouds, bold flavour, and a smooth, airy draw rather than a tight, cigarette-style inhale.
Because sub-ohm devices use larger coils with more surface area and wider wicking channels, they can handle — and actually require — thicker, higher-VG liquids. Running a thin 50/50 liquid through a high-powered sub-ohm tank often results in a sharp, unpleasant throat hit and spitback, because the device is built for something more substantial.
It’s also worth noting that when you add a nic shot to a 100ml shortfill, you’re adding a 50/50 nic shot into a higher-VG base. This dilutes the VG slightly a 70/30 shortfill will become closer to 65/35 after mixing. It’s a minor shift, but something to be aware of if you’re chasing a specific ratio.
Best VG/PG ratio for shortfills: 70/30 for most setups, 80/20 or Max VG for cloud-focused builds
Technically, yes but you’ll notice it. Here’s what happens when ratios and devices are mismatched:
In short matching your liquid’s VG/PG ratio to your device isn’t just a preference, it’s a practical necessity for a good vape.
| Â | Nic Salts | Shortfills |
|---|---|---|
| Best ratio | 50/50 | 70/30 to Max VG |
| Device type | Pod kits, MTL vapes | Sub-ohm tanks, DTL devices |
| Nicotine strength | 10mg – 20mg | 0mg (add nic shots for 1.5–3mg) |
| Throat hit | Smooth | Smooth to minimal |
| Cloud production | Low to moderate | Moderate to high |
| Flavour style | Crisp, focused | Rich, full |
It's not recommended. Most pod kits designed for nic salts have small coils and narrow wicking systems built specifically for 50/50 liquids. A 70/30 liquid is thicker than these devices are designed to handle, which can lead to poor wicking, dry hits, and premature coil burn-out. If you want to use a higher-VG liquid, you'll get far better results with a sub-ohm device or a pod kit that explicitly supports it — some newer pod mods are designed to handle up to 70/30.
Not necessarily — it depends on your device and coil setup. VG is actually a weaker flavour carrier than PG. The reason shortfills can taste so rich and full at 70/30 or 80/20 is because sub-ohm devices use high surface area coils that vaporise large volumes of liquid at once. The sheer quantity of vapour compensates for VG's lower flavour intensity. In a lower-powered device, a higher VG ratio can actually make the flavour feel muted. For the sharpest, clearest flavour profile in any device, a higher PG ratio is technically superior — but the trade-off is a harsher throat hit.
If you experience irritation or discomfort with standard PG-containing liquids, high-VG shortfills (80/20 or Max VG) in a sub-ohm setup are your best bet. These contain very little PG and produce a very smooth vape. For nic salts, options are more limited since most are 50/50, but some brands produce high-VG or PG-free nic salt formulations specifically for PG-sensitive vapers it's worth searching for these if 50/50 liquids cause you issues. Always check the full ingredient listing before purchasing.
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